Our mission is to end interruptive advertising by enabling brands to drive deep consumer engagement with their content

Why we do what we do

Global demand for content-based advertising, as opposed to interruption-based advertising, is reaching an inflection point. This was predicted in Forrester’s 2017 report entitled, “The End of Advertising as We Know It.” The report shows that top-spending CMOs complain that display ads don’t do what they pay them to do and that consumers are embracing interruption-free experiences.

As a result, billions of display ad dollars are being moved to content in order to build customer relationships and enhance user experiences. inPowered is the artificial intelligence (AI) platform for content amplification used by the world’s leading brands, agencies, and publishers. It helps marketers use AI to capture consumer attention at scale through non-interruptive ads that drive action to accomplish any marketing objective.

Consumers experience content amplified by inPowered through non-interruptive native ad units across any relevant social network, website, or app. Users are never forced to consume a promoted article or video and will only view promoted content if so chosen – making it a great experience for consumers, unlike the interruptive ad experiences still seen today.

Performance is optimized in real-time to ensure users who choose to spend time with promoted content see similar content. User profiles that choose not to engage with promoted content are optimized out of the targeting in real-time, too. This results in a win/win for both marketers and consumers.

inPowered was co-founded by Peyman and Pirouz Nilforoush in 2014 after successfully growing and selling their last company, NetShelter, to j2 Global. The company is backed by Relay Ventures and headquartered in San Francisco, with offices in New York, Los Angeles, Chicago, Toronto, and London.

What we believe in

Our core values drive everything we do, from what we build and who we hire, to how we work with clients and measure success. We are building a company we are proud of that has the power to change the world.

Engaging Our People

Bringing Passion

Keeping It Real

Innovating

Building Customer Value

Having Fun

×

Leadership

Peyman Nilforoush

CEO & Co-Founder

Pirouz Nilforoush

President & Co-Founder

Filippo Portolano

Chief Technology Officer

Jon Mayo

Chief International & Growth Officer

Join The Team
×

Peyman Nilforoush

CEO & Co-Founder

“Growing up in Iran, I saw first-hand how not having access to information handicaps an entire society. We live in a world today with so much information, people don’t know who they should listen to or who they can trust. If we can’t figure this out, my daughter will grow up in a society no better than the one I grew up in.”

Peyman is the CEO and Co-Founder of inPowered. A media entrepreneur and visionary, Peyman, along with brother Pirouz, founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013. Peyman was named to the 2010 Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies. Peyman is a Charter Member of C100, which supports and mentors Canadian entrepreneurs.

@thepeyman

×

Pirouz Nilforoush

President & Co-Founder

“I grew up in a country where there was no access to information. I want to help make people better informed because I know first-hand how access to credible information can create a better life.”

As co-founder and president of inPowered, Pirouz oversees the company’s product roadmap and sales and marketing strategies. He was the recipient of Profit 100's Young Entrepreneur Award and works extensively with Paradise Charity to help underprivileged children in Iran have a better life.

@pirouzn

×

Filippo Portolano

Chief Technology Officer

“I like when engineers use technology to solve business problems and not to impress other engineers”

Filippo has spent majority of his life programming and building systems of all kinds of scales. He wrote his first line of code in Basic when he was six years old using a Commodore 64. Since then, his passion for coding has never quit. As CTO at inPowered, he constantly challenges himself and his team to find simpler, smarter and quicker solutions. His work is always driven by the benefit that software can bring to the business.

×

Colleen Daly

SVP Sales

“Popular opinion has taken the place of accurate information. Being first to report is more important than getting it right. How can we impact change, if we're not first informed?”

Colleen is a seasoned sales executive with 20+ years of experience delivering revenue results for leading media companies, including Computer Shopper, ZDNet, CNET, and Ziff Davis. As SVP of Sales, Colleen leads inPowered’s sales team and works closely with marketers and agencies to deliver innovative solutions that achieve client objectives.

×

Jon Mayo

Chief International & Growth Officer

“We live in a world where data follows our every move and tries to predict our next decision. Engaging content allows both brands and consumers to have a legitimate two way conversation about what is important to them and to share in that authenticity together.”

Jon spent over eight years in display, exchange and data driven ad buying with adBrite and Chango. His strong belief for transparency and authenticity in both the marketplace and for the consumer are the evident in his passion for inPowered's global marketing solutions. Jon heads up the strategy, direction and management for the global sales and client service teams.

×

Ann Marinovich

Chief Revenue Officer

“I am passionate about providing brands best-in-class content marketing solutions”

Ann is Chief Revenue Officer at inPowered, responsible for sales, customer success and business development. A digital and content marketing veteran, Ann spent 15 years in a variety of sales, strategy and product leadership roles at Forbes Media. As Senior Vice President of Content Partnerships, she rapidly expanded Forbes’ native advertising organization and launched new product lines.

© Copyright 2016 inPowered

© Copyright 2016 inPowered