inPowered’s Response to Coronavirus Pandemic
inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands on Over 35 Native Advertising Channels Using Artificial Intelligence
inPowered Introduces End-to-End Platform to Combat Clickbait and Drive Brand Engagement with Promoted Content
inPowered Introduces its Expert Ranking to Enable Marketers to Promote Expert Opinions About Their Brands
Nielsen: Consumers Crave Real Content When Making Purchase Decisions
inPowered Makes Content Marketing Free for All Organizations
inPowered Announces New Metric to Measure Impact of Expert Content on Purchase Consideration
inPowered Surpasses 20 Major Brands and 2 Million Informed Consumers Milestone
inPowered, Inc. Launches Industry's First Earned Advertising Platform
Maria Bartiromo, Fox Business Network
New Breed of Advertising
Frances Horodelski, BNN – Business News Network Canada
The next $100 billion startup?
Robert Scoble, YouTube
Content marketers: inPowered tries to bring better content to your apps
Chad Pollitt, nativeadvertisinginstitute.com
5 Problems with Programmatic Native Advertising and How to Fix Them with AI
Paul Roetzer, marketingaiinstitute.com
Reduce Cost Per Post-Click Engagement by Up to 80% with AI
Genevieve Dietz, Relevance.com
inPowered Unveils AI-Driven Dynamic Cost Per Engagement Pricing Model
Kaylee Baxter, Relevance.com
Native Advertising Mistakes You Might be Making According to 14 Insiders
Murray Newlands, Inc
The Top 10 VC Experts You Should Know and Follow
Larry Magid, CBS Radio News
Interview with Peyman Nilforoush
Steve Hall, Ad Rants
This Native Advertising Solution Combats Clickbait and Drives Engagement with Promoted Content
Peyman Nilforoush, Relevance
Advancing Content Promotion Beyond Clickbait
Paula Parisi, Brand Innovators
inPowered Mines Brand Experts for Sticky Content
Keith O’Brien, The Hub
5 Minutes with Peyman Nilforoush
Tom Cheredar / Dylan Sweeney, Venturebeat
19 startups ready to blast off in 2015
Eric Banes, Native Mobile
inPowered hopes you’re feeling enpowered to write a knockout ads
Tom Foremski, ZDNet
Analysis: InPowered's Bold Anti-Clickbait Strategy: Clicks For Free, Pay Only For Engagement
Tom Foremski, SiliconValley Watcher
Mike Shields, Wall Street Journal
Brands can turn positive reviews into native ads
Jason Abbruzzese, Mashable
Content marketing's clickbait problem is fueled by an addiction to clicks
5 Ways to amplify your content
Barry Levine, Venturebeat
Content engagement platform inPowereddeclares war on clickbait
Diana Bradley, PR Week
inPowered updates platform to charge by engagement rather than click
Sarah Sluis, AdExchanger
inPowered wants to avoid clickbait by focusing on engagement
Omar Akhtar, The Hub
inPowered introduces guaranteed engagement for the positive articles written about your brand
Chad Pollitt, SocialMediaToday
Damn it native advertising grow already
Erik Sass, Media Post
inPowered guarantees native ad engagement
Chad Pollitt, Huffington Post
Introducing earned, owned and paid native content discovery
John Rampton, Inc.com
Who's Who Among Marketing Professionals at Pubcon 2014
Jack Loechner, MediaPost
Expert Content Is Best Influencer in Purchase Funnel
Murray Newlands, Entrepreneur
Thriving in Finance Requires Patience and Humility
Wendy Marx, FastCompany
Why Public Relations and Media Relations Don't Mean the Same Thing Anymore
Patrick Coffee, MediaBistro
‘Influence’ vs. ‘Expertise’: Which Is More Valuable?
Jay Baer, Convince & Convert
Content Bubble II: What Metrics Matter?
Susan Kuchinskas, ClickZ
Chris Crum, WebProNews
InPowered is the Anti-Klout. Here's Why
Devindra Hardawar, Venturebeat
InPowered now ranks experts to help marketers find the best content about their brand
InPowered's "Expert Ranking" tool promotes the credibility of your earned content (and its authors)
Tom Foremski, SiliconValleyWatcher
InPowered's New Brand Promotion Tool Focuses On Trusted Experts, Not Influencers
Ian Barker, BetaNews
InPowered helps marketers use the power of expert opinion
Tanya Lewis, The Hub
Amplify influential content across social channels with inPowered
Content Bubble: Does Anyone Know if Content Marketing Works?
Lee Odden, TopRankBlog
10 Real Time Content Discovery Tools for Curation, Engagement and Sharing
Tony Perkins, AlwaysOn
Announcing the 2014 AlwaysOn Global 100 Companies to Watch
Robert Wayne, Forbes
The Real Difference Between PR And Advertising
The Role of Content In Consumer Decision Making
Chad Pollitt, The Guardian
Do consumers want content from brands or trusted third parties?
Chad Pollitt, Yahoo! Small Business
Introducing the Content Promotion Ecosystem
Nielsen study says traditional PR is still way more effective than content marketing
Kelly Liyakasa, AdExchanger
Will Click-Fueled Content Marketing Crash?
Peyman Nilforoush, Content Marketing Institute
New Data: Mix Types of Content for Successful Content Marketing
Stop Chasing the “Like” – Build Trust, Not Just Followers
Judy Shapiro, AdAge
Can Native Ads Save the Soul of Digital Advertising?
Robb Henshaw, Relevance
Why PR Should Own Content Marketing
Chad Pollitt, Content Marketing Institute
Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion
Martin Jones, Business.com
3 easy-to-use analytics tools
Anna Ritchie, Content Marketing Institute
Build a Lean Influencer Marketing Strategy: 3 Types of Tools
Brianne Rush, Business2Community
What's the Value of Earned Media? The Need for Expert Content
Rebecca Lieb, Altimeter Group
The Content Marketing Software Landscape: Marketer Needs and Vendor Solutions
Chad Pollitt, Business2Community
Overcoming the 7 Greatest Content Marketing Challenges of 2014
Ted Karczewski, Skyword
People Relations: How the PR Space Has Changed to Fit our Needs
Chad Pollitt, Social Media Today
Insane Content Marketing
Beth Goodbaum, AdExchanger
Forrester: More Content Marketing Vendors Aim For 'Complete Solution'
Sarah Skerik, Beyond PR
PR is Alive and Well in the Information Age
Bradley Robb, Recurve
Everything You Need to Know About Native Advertising
Brian Honigman, AdKnowledge
30 Tools Senior Marketers Can Use to Keep Pace with Technology
Content Marketing Is 88 Percent Less Effective Than Public Relations
Daniel Newman, Forbes
The Role Of Influence In The New Buyer's Journey
Aaron Aders, Inc.
Content Marketing Strategies: What Really Works (and What Doesn't)
3rd Party Content Appears More Credible
Ayaz Nanji, MarketingProfs
Which Type of Online Content Most Influences Consumers?
Tom Webster, Convince & Convert
There is No One-Size-Fits-All Content Marketing Approach
Megan Haynes, Strategy Online
Expert reviews still most effective at getting buyers
Emily Bacheller, TopRank Blog
24 Social Media Tools To Boost Your Marketing Performance
Joe McCarthy, Luxury Daily
Expert content lifts purchase intent more than branded user-generated media
Bernie Reeder, YesWare blog
11 Unique Places To Find Quality Content To Share With Prospects
Andrea Smith, ExactTarget blog
A Content Marketing Strategy that Suggests You Write Less?
Andre Bourque, Technorati
Nielsen study reveals when you need expert content to drive inbound marketing
Dave Chaffey, SmartInsights
How do different types of content assets influence the consumer purchase decision process
Study reveals consumers mostly trust reviews from experts, but branded content & user reviews have a place
Lucia Moses, Digiday
The truth about branded content’s credibility
Chad Pollitt, LinkedIn Pulse
Content Marketing is 88 Percent Less Effective than Public Relations
Study: Consumers prefer credible, third-party content over branded content
Andrew Beaujon, Poynter.org
Study: Consumers find branded content less valuable than other types
Patrick Coffee, Mediabistro’s PRNewser
STUDY: The Public Trusts ‘Expert’ Content More Than Any Other Kind
Amy Gesenhues, MarketingLand
Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews
Sarah Skerik, PR Newswire Blog: Beyond PR
PR is 80% more effective than content marketing
Tom Foremski, Silicon Valley Watcher
Nielsen Study Finds Very Poor Performance For Branded Content
Trusted content is the key to consumer purchasing decisions
Jeff Domansky, The PR Coach
Guess what content converts buyers best?
Matt Wilson, PR Daily
Study: ‘Expert’ content still the most influential
Blaise Lucey, March PR Blog
San Francisco Tech Spotlight: inPowered Offers Brands a New Kind of Content Discovery Engine
Steve Rubel, AdAge
Consumer Trust Still the Biggest Hurdle for Native Advertisers
The Most Engaging Content About Your Brand
inPowered launches discovery tools for Trusted Content
Drew Bedard, eContent Magazine
inPowered Makes Introduces Free Content Marketing Solution
Tequia Burt, FierceCMO
InPowered opens up content marketing, native ad platform to all
Devindra Hardawar, VentureBeat
Smarter than native ads: InPowered opens up powerful content marketing platform to all
InPowered Opens Platform to Push Popular Content to Native Ads
Anthony Ha, TechCrunch
inPowered’s Content Discovery Tools Are Now Free
Erik Saas, MediaPost
InPowered Opens Up Native Ad Platform
ClickZ takes a look at inPowered’s new free content marketing platform
InPowered debuts free version of content platform for PR pros
Free content marketing for all from inPowered
Douglas Karr, Marketing Tech Blog
inPowered: Promote Third-Party Trusted Content
Laura Montini, Inc.
Why You'll Warm Up to Native Ads in 2014
Jon Gregoire, CPC Strategy Blog
Inside the FTC Native Advertising Workshop with inPowered’s CEO
18 Experts Weigh in on Native Advertising
Karl Greenberg, MediaPost
OMMA: Culture, Leadership, Perception In Going Native
Joe Mandese, MediaPost
How Likely Are You to Consider inPowered After Reading This Blog Post?
David Taintor, AdWeek
Startup Asks Users Whether Ads Featuring Real Articles Work
Jeff Beer, Canadian Business
Online advertising: He loves us, so should you
Judith Aquino, AdExchanger
Altimeter Sees Two Paths To ‘Native At Scale’
Brian Morrissey, Digiday
The Newest in Native: Editorial Reviews Reborn as Ads
After Selling Its Display Network To Ziff Davis, InPowered Expands
Rebecca Lieb, iMedia
Why everyone's confused about native advertising
Wayne Williams, BetaNews
Ziff Davis snaps up NetShelter from inPowered
Darrell Etherington, TechCrunch
Ziff Davis Is Buying NetShelter/InPowered’s Display Ad Business
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