What Do Consumers Want to Hear from Brands? Coronavirus Edition
During today’s crisis consumers are looking for advice from institutions, including brands and publishers, that they trust and help make them feel safe. Many brands still remember the…
During today’s crisis consumers are looking for advice from institutions, including brands and publishers, that they trust and help make them feel safe. Many brands still remember the…
A glance at what COVID-19 strategies are working within the finance industry, and what to consider before producing, publishing and promoting content are below. In the labs we’ve…
The demand for products and services doesn’t go away, even as most of the world is facing a “stay at home” order. The question is: how can brands…
Since the recent virus crisis brands and event planners are moving online. And rightfully so. While some are pros at this, it’s unchartered territory for many. As a…
This question has been asked for at least the last six years and there’s a lot of confusion around the answer. Google specifically recommends not to get involved…
Artificial intelligence (AI) has a lot of buzz behind it these days. And rightfully so. It can be a technological game changer for marketers and other business professionals.…
eMarketer recently released a comprehensive online paid media fraud report that’s very eye opening. Our industry is rife with fraud – sketchy players around the world building bot-platforms…
For over two decades many brands have relied on measuring impressions, clicks and traffic as KPIs across the digital landscape. This was all well and good when we…
Some like to overcomplicate the marketing and sales funnel (buyer’s journey) more than is required. It’s mostly true that no two consumers have identical journeys to becoming a…
While different content forms can seem completely dissimilar from one another, there’s one formula that ties them all together for optimized performance. Whether it’s an article, video or…
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