What is Content Marketing and How Can You Measure ROI?
These are two questions that never seem to go away. For over 10 years these questions keep getting asked and many marketers still struggle to answer them. There…
These are two questions that never seem to go away. For over 10 years these questions keep getting asked and many marketers still struggle to answer them. There…
One of the biggest gripes about content marketing is the amount of time it takes for it to drive actual business outcomes and lower funnel KPIs. It’s true…
When you think of Super Bowl Sunday, you often associate things such as parties with friends, copious amounts of beer and hot wings, as well as commercials full…
For over a decade many marketing folks have believed (and some still do) that owned media (brand created content) is what makes content marketing come alive. And for…
Google recently announced that it will drop third-party cookies in the next two years on its browser, Chrome. Meaning, the Digital Management Platforms (DMPs) brands use today to…
There are a lot of questions swirling around the new CCPA (California Consumer Privacy Act) law California enacted on January 1, 2020. The good news is the law…
This recent study examines closely when and how consumers are most engaged with content. These are critical factors to take into account when putting together an online full-funnel…
According to J.D. Power, customers shopping for a finance industry provider (insurance, banking, online investment advice, etc.) mostly go online to do so, as 74% of shoppers use…
Content marketing has a huge ROI problem which has limited its ability to command significant paid media budgets. Add to that, there’s been serious silos built since last…
Content marketing optimization has been done manually for much of its existence. Many have been successful and award winning in this endeavor over the years. Fast forward to…
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