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Artificial Intelligence Branding Content Strategy

12 Top Uses of AI in Marketing by Vertical, According to CMOs

  • By : inPowered
  • June 20, 2019

In February of this year Duke University, in conjunction with Deloitte and the AMA, published its annual CMO Survey. It’s a very comprehensive survey with lots of different…

Branding Content Strategy

How to Use the K.I.S.S. Principle in Content Creation

  • By : inPowered
  • June 19, 2019

In many different industries professionals sometimes overcomplicate things when it’s not necessary. Content marketing is no different. Keeping things simple lends itself to more scale and in many…

Branding Content Strategy

How Content Drives Brand-Trust

  • By : inPowered
  • March 14, 2019

According to the Content Marketing Institute, on average, it takes six to eight online content touches from a brand for a consumer to become a customer. Some industries…

Artificial Intelligence Content Strategy

What is the CTR on CTAs at Each Level of the Buyer’s Journey by Vertical – Post-Content Engagement? [New Data]

  • By : inPowered
  • February 21, 2019

A clear majority of studies out there focus on ad and headline click-through rates (CTR), bounce rates and other metrics, many of which are vanity. Here in the…

Content Strategy News

Facebook Endorses the 15-Second Benchmark for Content Engagement with ThruPlays

  • By : inPowered
  • February 5, 2019

At the beginning of Q4 2018 Facebook introduced its new ThruPlays product for video advertising. It has many different ways to promote video and slideshows on its platform,…

Content Strategy

200 Content Amplification Headlines that Drove Ridiculous Amounts of Engagement Post-Click

  • By : inPowered
  • January 31, 2019

After combing through nearly 2,500 native ad unit headlines from 2018 in the inPowered labs we found the 200 that drove very high content engagement rates post-click. As…

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