Celebrating inPowered’s First Time on the Inc. 5000!
We are excited to share the news that Inc. Magazine announced inPowered as the 9th fastest-growing marketing + advertising company in the San Francisco/Bay Area on its 2020 Inc. 5000 list.…
ANA Selects inPowered as Winner of “Best Use of AI/Machine Learning” Category at 2020 B2 Awards
SAN FRANCISCO, CA – JULY 28, 2020 – inPowered, the AI platform delivering business outcomes with content marketing, was awarded the top honors for the “Best Use of…
How to Use AI to Achieve Business Outcomes in Marketing
Artificial intelligence (AI) has a lot of buzz behind it these days. And rightfully so. It can be a technological game changer for marketers and other business professionals.…
The Simple Solution to Eliminating Online Ad Fraud in Content Marketing Amplification
eMarketer recently released a comprehensive online paid media fraud report that’s very eye opening. Our industry is rife with fraud – sketchy players around the world building bot-platforms…
Website Actions that Drive True Business Outcomes in Content Marketing
For over two decades many brands have relied on measuring impressions, clicks and traffic as KPIs across the digital landscape. This was all well and good when we…
How to Deliver Business Outcomes with Content Marketing Quickly
One of the biggest gripes about content marketing is the amount of time it takes for it to drive actual business outcomes and lower funnel KPIs. It’s true…
Everything Marketers and Publishers Need to Know About Google Dropping Support for Cookies
Google recently announced that it will drop third-party cookies in the next two years on its browser, Chrome. Meaning, the Digital Management Platforms (DMPs) brands use today to…
Nielsen Introduces “The Moment of Next” Describing Content Consumers’ Habits
This recent study examines closely when and how consumers are most engaged with content. These are critical factors to take into account when putting together an online full-funnel…
Why Content Marketing has an ROI Problem and How to Solve It
Content marketing has a huge ROI problem which has limited its ability to command significant paid media budgets. Add to that, there’s been serious silos built since last…
Manual Optimization vs. AI Optimization for Content Marketing
Content marketing optimization has been done manually for much of its existence. Many have been successful and award winning in this endeavor over the years. Fast forward to…
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