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Branding Content Strategy COVID-19 News

Three Agencies Standing for Social Justice — #StopHateforProfit

  • By : Pirouz Nilforoush
  • July 10, 2020

Back at the end of May, Facebook became a hot topic for public discourse after refusing to remove or identify factually incorrect and potentially dangerous posts around racism,…

News

inPowered Celebrates the 155th Anniversary of Juneteenth and Makes it an Annual Holiday 

  • By : Pirouz Nilforoush
  • June 19, 2020

Today marks the 155th anniversary of Juneteenth, the oldest celebration honoring the end of slavery in the United States. June 19, 1865 marks the day when news of…

Content Strategy COVID-19 News

Bringing More Empathy into Content Marketing

  • By : Pirouz Nilforoush
  • June 11, 2020

We think it’s safe to say that no one expected 2020 to unfold as it has – between catastrophic wildfires, COVID-19, the senseless deaths of George Floyd, Breonna…

Content Strategy COVID-19 News

Matching Dollar for Dollar to Help Brands Amplify COVID19 Messaging

  • By : Pirouz Nilforoush
  • March 25, 2020

inPowered’s Response to Coronavirus Pandemic SAN FRANCISCO, MARCH 24TH, 2020 — inPowered, the AI platform for content amplification, announced today that in response to the Coronavirus pandemic, every…

Branding Content Strategy News

The Super Six: Our List of Brands Doing the Best Job at Storytelling in Super Bowl 2020

  • By : inPowered
  • February 1, 2020

When you think of Super Bowl Sunday, you often associate things such as parties with friends, copious amounts of beer and hot wings, as well as commercials full…

Artificial Intelligence Content Strategy News

Everything Marketers and Publishers Need to Know About Google Dropping Support for Cookies

  • By : inPowered
  • January 27, 2020

Google recently announced that it will drop third-party cookies in the next two years on its browser, Chrome. Meaning, the Digital Management Platforms (DMPs) brands use today to…

Content Strategy News

What Digital Marketers Need to Know About California’s New CCPA Law

  • By : inPowered
  • January 9, 2020

There are a lot of questions swirling around the new CCPA (California Consumer Privacy Act) law California enacted on January 1, 2020. The good news is the law…

Artificial Intelligence Content Strategy News

Nielsen Introduces “The Moment of Next” Describing Content Consumers’ Habits

  • By : inPowered
  • October 24, 2019

This recent study examines closely when and how consumers are most engaged with content. These are critical factors to take into account when putting together an online full-funnel…

Content Strategy News

Facebook Endorses the 15-Second Benchmark for Content Engagement with ThruPlays

  • By : inPowered
  • February 5, 2019

At the beginning of Q4 2018 Facebook introduced its new ThruPlays product for video advertising. It has many different ways to promote video and slideshows on its platform,…

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