Behind the Award: An Interview with Ben Young
At inPowered we’re big proponents of “teamwork makes the dream work,” and that adage couldn’t ring truer than after we recently learned that for the second year in…
Behind the ANA Campaign: Using AI To Fix Content Marketing’s ROI Problem
“Superhuman results, game-changing trends, real ROI…” These are just some of the phrases that describe inPowered’s case study on “Using AI to Fix Content Marketing’s ROI Problem,” which…
Four Tools to Increase Brand Awareness in 2021
While 2021 is off to a roaring start, many marketers are still evaluating the best tools to positively impact their brand awareness. Consistent brand awareness measurement and analysis…
Five Things We Learned About Content Marketing in 2020
2020 has been one for the record books in a multitude of ways. Between a global pandemic, an uprising against systemic racism, and a presidential election that was…
2021 Predictions for Content Marketing
The wild ride of 2020 quickly coming to a close, and while it may not have been the “best of times” it was certainly a year of major…
Content Intelligence in the News
Extra, extra – read all about it! We’re thrilled to share that inPowered’s new Content Intelligence platform has been a hot topic in the news, recently being featured…
How Travel Marketers Can Use AI-Powered Content Marketing to Encourage Safe Holiday Tourism During COVID-19
As we kick off the official start to the 2020 holiday season, things are looking very different for most Americans this year. Due to a new surge in…
Native Advertising vs Sponsored Content: What’s the Difference?
A question we get asked a lot at team inPowered is this – what’s the difference between native advertising and sponsored content? While both are forms of paid…
Fives Ways of Using AI-Powered Content Marketing to Understand Shifts in COVID-Consumer Behavior
As we enter month eight (!!) of the Coronavirus pandemic, we have seen many things change within our world – working from home becoming the norm, social distancing…
What is Content Intelligence, and Why Do Content Marketers Need It?
On Tuesday, we launched our latest product after months of beta testing – Content Intelligence – to support our mission of helping marketers maximize their ROI with content…
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