This recent study examines closely when and how consumers are most engaged with content. These are critical factors to take into account when putting together an online full-funnel…
According to J.D. Power, customers shopping for a finance industry provider (insurance, banking, online investment advice, etc.) mostly go online to do so, as 74% of shoppers use…
Content marketing has a huge ROI problem which has limited its ability to command significant paid media budgets. Add to that, there’s been serious silos built since last…
Content marketing optimization has been done manually for much of its existence. Many have been successful and award winning in this endeavor over the years. Fast forward to…
In February of this year Duke University, in conjunction with Deloitte and the AMA, published its annual CMO Survey. It’s a very comprehensive survey with lots of different…
In many different industries professionals sometimes overcomplicate things when it’s not necessary. Content marketing is no different. Keeping things simple lends itself to more scale and in many…
According to the Content Marketing Institute, on average, it takes six to eight online content touches from a brand for a consumer to become a customer. Some industries…
A clear majority of studies out there focus on ad and headline click-through rates (CTR), bounce rates and other metrics, many of which are vanity. Here in the…
At the beginning of Q4 2018 Facebook introduced its new ThruPlays product for video advertising. It has many different ways to promote video and slideshows on its platform,…
After combing through nearly 2,500 native ad unit headlines from 2018 in the inPowered labs we found the 200 that drove very high content engagement rates post-click. As…
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