Behind the Award: An Interview with Ben Young
At inPowered we’re big proponents of “teamwork makes the dream work,” and that adage couldn’t ring truer than after we recently learned that for the second year in…
Four Tools to Increase Brand Awareness in 2021
While 2021 is off to a roaring start, many marketers are still evaluating the best tools to positively impact their brand awareness. Consistent brand awareness measurement and analysis…
Five Things We Learned About Content Marketing in 2020
2020 has been one for the record books in a multitude of ways. Between a global pandemic, an uprising against systemic racism, and a presidential election that was…
How Travel Marketers Can Use AI-Powered Content Marketing to Encourage Safe Holiday Tourism During COVID-19
As we kick off the official start to the 2020 holiday season, things are looking very different for most Americans this year. Due to a new surge in…
Fives Ways of Using AI-Powered Content Marketing to Understand Shifts in COVID-Consumer Behavior
As we enter month eight (!!) of the Coronavirus pandemic, we have seen many things change within our world – working from home becoming the norm, social distancing…
What is Content Intelligence, and Why Do Content Marketers Need It?
On Tuesday, we launched our latest product after months of beta testing – Content Intelligence – to support our mission of helping marketers maximize their ROI with content…
How Content Marketing Can Amplify Political Candidates + Campaigns – What to Do + How to Do It
With only 28 days left until November 3rd, we’re in the homestretch for the 2020 Election. While some states have already kicked-off early voting and mail-in ballots, candidates…
How Healthcare is Leading COVID-19 Recovery with Content Marketing
2020 is the year of “unprecedented events” and throwing out previously planned-out playbooks. It’s also been the year where healthcare and essential health workers have become more important…
The 2020 Election and How Candidates Use Content Marketing to Amplify their Messaging
Unless you’re currently living under a rock or without access to TV, you are already well aware that 2020 is a presidential election year. But what you may…
Top Five Tips to Creating a Successful Virtual Event with Content in the Age of the COVID-19 Consumer
Virtual events – they’re everywhere! It seems that everyday we wake up to inbox invites for new webinars and virtual gatherings, stemming from a total 180-shift in strategy…
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