Behind the Award: An Interview with Ben Young
At inPowered we’re big proponents of “teamwork makes the dream work,” and that adage couldn’t ring truer than after we recently learned that for the second year in…
Four Tools to Increase Brand Awareness in 2021
While 2021 is off to a roaring start, many marketers are still evaluating the best tools to positively impact their brand awareness. Consistent brand awareness measurement and analysis…
Five Things We Learned About Content Marketing in 2020
2020 has been one for the record books in a multitude of ways. Between a global pandemic, an uprising against systemic racism, and a presidential election that was…
How Content Marketing Can Amplify Political Candidates + Campaigns – What to Do + How to Do It
With only 28 days left until November 3rd, we’re in the homestretch for the 2020 Election. While some states have already kicked-off early voting and mail-in ballots, candidates…
Top Five Tips to Creating a Successful Virtual Event with Content in the Age of the COVID-19 Consumer
Virtual events – they’re everywhere! It seems that everyday we wake up to inbox invites for new webinars and virtual gatherings, stemming from a total 180-shift in strategy…
ANA Selects inPowered as Winner of “Best Use of AI/Machine Learning” Category at 2020 B2 Awards
SAN FRANCISCO, CA – JULY 28, 2020 – inPowered, the AI platform delivering business outcomes with content marketing, was awarded the top honors for the “Best Use of…
Five Steps to a Successful COVID-Content Marketing Strategy
It seems that every day brings its own set of challenges with the Coronavirus crisis, and with that comes new questions from consumers and organizations at-large as to…
Three Agencies Standing for Social Justice — #StopHateforProfit
Back at the end of May, Facebook became a hot topic for public discourse after refusing to remove or identify factually incorrect and potentially dangerous posts around racism,…
Top Do’s and Don’ts for COVID-Content Marketing
How many times have you opened your inbox since the start of COVID-19 and saw another email with the subject: “We’re Here for You” from a brand you…
Top 5 COVID-Content Hubs Marketers Need to Know
In response to COVID-19, consumers have relied heavily on the internet for answers to their increasing questions about the new world we’re all living in. Not only are…
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