Five Things We Learned About Content Marketing in 2020
2020 has been one for the record books in a multitude of ways. Between a global pandemic, an uprising against systemic racism, and a presidential election that was…
2021 Predictions for Content Marketing
The wild ride of 2020 quickly coming to a close, and while it may not have been the “best of times” it was certainly a year of major…
How Travel Marketers Can Use AI-Powered Content Marketing to Encourage Safe Holiday Tourism During COVID-19
As we kick off the official start to the 2020 holiday season, things are looking very different for most Americans this year. Due to a new surge in…
Native Advertising vs Sponsored Content: What’s the Difference?
A question we get asked a lot at team inPowered is this – what’s the difference between native advertising and sponsored content? While both are forms of paid…
Fives Ways of Using AI-Powered Content Marketing to Understand Shifts in COVID-Consumer Behavior
As we enter month eight (!!) of the Coronavirus pandemic, we have seen many things change within our world – working from home becoming the norm, social distancing…
What is Content Intelligence, and Why Do Content Marketers Need It?
On Tuesday, we launched our latest product after months of beta testing – Content Intelligence – to support our mission of helping marketers maximize their ROI with content…
The Case Study that got inPowered Awarded as Finalist for Best Use of Content With AI
The Content Marketing Institute (CMI) has named inPowered 2020 finalist for “Best Use of Content Involving AI” at the 2020 Content Marketing Awards For our 2020 CMA entry,…
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