Five Things We Learned About Content Marketing in 2020
2020 has been one for the record books in a multitude of ways. Between a global pandemic, an uprising against systemic racism, and a presidential election that was…
How Travel Marketers Can Use AI-Powered Content Marketing to Encourage Safe Holiday Tourism During COVID-19
As we kick off the official start to the 2020 holiday season, things are looking very different for most Americans this year. Due to a new surge in…
Fives Ways of Using AI-Powered Content Marketing to Understand Shifts in COVID-Consumer Behavior
As we enter month eight (!!) of the Coronavirus pandemic, we have seen many things change within our world – working from home becoming the norm, social distancing…
Taking a Road Trip to Success: Why Local Destination Marketers Need to Leverage Content During COVID-19
As we enter month seven of the COVID-19 crisis and quarantining at home, it’s clear that the travel industry will take some time before returning to life B.C.…
How Content Marketing Can Amplify Political Candidates + Campaigns – What to Do + How to Do It
With only 28 days left until November 3rd, we’re in the homestretch for the 2020 Election. While some states have already kicked-off early voting and mail-in ballots, candidates…
How Healthcare is Leading COVID-19 Recovery with Content Marketing
2020 is the year of “unprecedented events” and throwing out previously planned-out playbooks. It’s also been the year where healthcare and essential health workers have become more important…
The 2020 Election and How Candidates Use Content Marketing to Amplify their Messaging
Unless you’re currently living under a rock or without access to TV, you are already well aware that 2020 is a presidential election year. But what you may…
Top Five Tips to Creating a Successful Virtual Event with Content in the Age of the COVID-19 Consumer
Virtual events – they’re everywhere! It seems that everyday we wake up to inbox invites for new webinars and virtual gatherings, stemming from a total 180-shift in strategy…
Five Steps to a Successful COVID-Content Marketing Strategy
It seems that every day brings its own set of challenges with the Coronavirus crisis, and with that comes new questions from consumers and organizations at-large as to…
Top 5 Takeaways from the ANA’s Most Recent Report on Content Marketing
On Tuesday the ANA released a report that was music to inPowered’s ears – according to data collected in 2019 (pre-COVID) by over 125 senior-level marketers across the…
Follow Us
Facebook Twitter LinkedIn