Behind the Award: An Interview with Ben Young
At inPowered we’re big proponents of “teamwork makes the dream work,” and that adage couldn’t ring truer than after we recently learned that for the second year in…
Behind the ANA Campaign: Using AI To Fix Content Marketing’s ROI Problem
“Superhuman results, game-changing trends, real ROI…” These are just some of the phrases that describe inPowered’s case study on “Using AI to Fix Content Marketing’s ROI Problem,” which…
Four Tools to Increase Brand Awareness in 2021
While 2021 is off to a roaring start, many marketers are still evaluating the best tools to positively impact their brand awareness. Consistent brand awareness measurement and analysis…
Five Things We Learned About Content Marketing in 2020
2020 has been one for the record books in a multitude of ways. Between a global pandemic, an uprising against systemic racism, and a presidential election that was…
What is Content Intelligence, and Why Do Content Marketers Need It?
On Tuesday, we launched our latest product after months of beta testing – Content Intelligence – to support our mission of helping marketers maximize their ROI with content…
The Case Study that Lead inPowered to Become a Finalist at the 2020 Digiday Tech Awards – Best Content Marketing Platform
This week was full of exciting news for team inPowered – Finalists were announced for the 2020 Digiday Tech Awards, and inPowered made the list for “Best Content…
How Healthcare is Leading COVID-19 Recovery with Content Marketing
2020 is the year of “unprecedented events” and throwing out previously planned-out playbooks. It’s also been the year where healthcare and essential health workers have become more important…
The 2020 Election and How Candidates Use Content Marketing to Amplify their Messaging
Unless you’re currently living under a rock or without access to TV, you are already well aware that 2020 is a presidential election year. But what you may…
The Case Study that got inPowered Awarded as Finalist for Best Use of Content With AI
The Content Marketing Institute (CMI) has named inPowered 2020 finalist for “Best Use of Content Involving AI” at the 2020 Content Marketing Awards For our 2020 CMA entry,…
Celebrating inPowered’s First Time on the Inc. 5000!
We are excited to share the news that Inc. Magazine announced inPowered as the 9th fastest-growing marketing + advertising company in the San Francisco/Bay Area on its 2020 Inc. 5000 list.…
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