Five Things We Learned About Content Marketing in 2020
2020 has been one for the record books in a multitude of ways. Between a global pandemic, an uprising against systemic racism, and a presidential election that was…
Content Intelligence in the News
Extra, extra – read all about it! We’re thrilled to share that inPowered’s new Content Intelligence platform has been a hot topic in the news, recently being featured…
How Travel Marketers Can Use AI-Powered Content Marketing to Encourage Safe Holiday Tourism During COVID-19
As we kick off the official start to the 2020 holiday season, things are looking very different for most Americans this year. Due to a new surge in…
Fives Ways of Using AI-Powered Content Marketing to Understand Shifts in COVID-Consumer Behavior
As we enter month eight (!!) of the Coronavirus pandemic, we have seen many things change within our world – working from home becoming the norm, social distancing…
What is Content Intelligence, and Why Do Content Marketers Need It?
On Tuesday, we launched our latest product after months of beta testing – Content Intelligence – to support our mission of helping marketers maximize their ROI with content…
Taking a Road Trip to Success: Why Local Destination Marketers Need to Leverage Content During COVID-19
As we enter month seven of the COVID-19 crisis and quarantining at home, it’s clear that the travel industry will take some time before returning to life B.C.…
How Content Marketing Can Amplify Political Candidates + Campaigns – What to Do + How to Do It
With only 28 days left until November 3rd, we’re in the homestretch for the 2020 Election. While some states have already kicked-off early voting and mail-in ballots, candidates…
How Healthcare is Leading COVID-19 Recovery with Content Marketing
2020 is the year of “unprecedented events” and throwing out previously planned-out playbooks. It’s also been the year where healthcare and essential health workers have become more important…
The 2020 Election and How Candidates Use Content Marketing to Amplify their Messaging
Unless you’re currently living under a rock or without access to TV, you are already well aware that 2020 is a presidential election year. But what you may…
B2B Content Marketing in the Age of COVID-19: How to Leverage AI-Powered Content to Deliver Business Outcomes
Fact: B2B marketers are actively looking for content to engage with from potential business partners & brands. 87% of respondents surveyed by the CMO Council said that content has either a…
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