Five Things We Learned About Content Marketing in 2020
2020 has been one for the record books in a multitude of ways. Between a global pandemic, an uprising against systemic racism, and a presidential election that was…
Content Intelligence in the News
Extra, extra – read all about it! We’re thrilled to share that inPowered’s new Content Intelligence platform has been a hot topic in the news, recently being featured…
How Travel Marketers Can Use AI-Powered Content Marketing to Encourage Safe Holiday Tourism During COVID-19
As we kick off the official start to the 2020 holiday season, things are looking very different for most Americans this year. Due to a new surge in…
Fives Ways of Using AI-Powered Content Marketing to Understand Shifts in COVID-Consumer Behavior
As we enter month eight (!!) of the Coronavirus pandemic, we have seen many things change within our world – working from home becoming the norm, social distancing…
What is Content Intelligence, and Why Do Content Marketers Need It?
On Tuesday, we launched our latest product after months of beta testing – Content Intelligence – to support our mission of helping marketers maximize their ROI with content…
Taking a Road Trip to Success: Why Local Destination Marketers Need to Leverage Content During COVID-19
As we enter month seven of the COVID-19 crisis and quarantining at home, it’s clear that the travel industry will take some time before returning to life B.C.…
How Healthcare is Leading COVID-19 Recovery with Content Marketing
2020 is the year of “unprecedented events” and throwing out previously planned-out playbooks. It’s also been the year where healthcare and essential health workers have become more important…
B2B Content Marketing in the Age of COVID-19: How to Leverage AI-Powered Content to Deliver Business Outcomes
Fact: B2B marketers are actively looking for content to engage with from potential business partners & brands. 87% of respondents surveyed by the CMO Council said that content has either a…
Top Five Tips to Creating a Successful Virtual Event with Content in the Age of the COVID-19 Consumer
Virtual events – they’re everywhere! It seems that everyday we wake up to inbox invites for new webinars and virtual gatherings, stemming from a total 180-shift in strategy…
Five Steps to a Successful COVID-Content Marketing Strategy
It seems that every day brings its own set of challenges with the Coronavirus crisis, and with that comes new questions from consumers and organizations at-large as to…
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