2021 Predictions for Content Marketing
The wild ride of 2020 quickly coming to a close, and while it may not have been the “best of times” it was certainly a year of major…
Five Steps to a Successful COVID-Content Marketing Strategy
It seems that every day brings its own set of challenges with the Coronavirus crisis, and with that comes new questions from consumers and organizations at-large as to…
Top 5 Takeaways from the ANA’s Most Recent Report on Content Marketing
On Tuesday the ANA released a report that was music to inPowered’s ears – according to data collected in 2019 (pre-COVID) by over 125 senior-level marketers across the…
Three Agencies Standing for Social Justice — #StopHateforProfit
Back at the end of May, Facebook became a hot topic for public discourse after refusing to remove or identify factually incorrect and potentially dangerous posts around racism,…
Top Do’s and Don’ts for COVID-Content Marketing
How many times have you opened your inbox since the start of COVID-19 and saw another email with the subject: “We’re Here for You” from a brand you…
Top 5 COVID-Content Hubs Marketers Need to Know
In response to COVID-19, consumers have relied heavily on the internet for answers to their increasing questions about the new world we’re all living in. Not only are…
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